Special Offer: There is a rush when you see you will get a bargain or lower price on a product that you really want. And ideally a good landing page should hook the visitor with the offer. The idea is to get the visitor feel special and having special offers and displaying them prominently without a sales pitch will get the customer hooked to your website.
Cut Distractions: Normally it is good to have pages filled with internal links to other content like blogs, but it is not necessary that rule applies to all landing pages. If the visitor is clicking the paid link, it conveys that they are ready to buy. But by having other content may help them distract themselves, hence loosing the purchase. Give them an opportunity to browse other sections of the website but avoid them “By Now” call of action.
Keep Best Bits Visible: Never underestimate the laziness of the online readers. Keep all the information above the fold page. For example: Why should the customer buy the product, testimonial, product features. Make sure a good landing page needs to be less clustered.
Use Graphic Carefully: Graphics can be a fantastic way to enhance your landing page especially if you are selling a high end product such as a luxury holiday, new car or high end accessories. Images can be aspiration and can help boost sales.
Do something Useful once they have purchased: You need to focus on every page of the buying process whether it is the landing page or the resolution page. This is as important as the landing page because even though they don’t return for their next purchase immediately, but they will like to return the future. So show them different product/services, give discount on their next purchase, highlight your company blog, or invite them to sign up to your newsletter or emailing list.
Track Everything: It is important to follow up or use everything your visitor does on your landing page. This will help you to know and understand what’s working and what’s not. Companies that don’t track this information cannot see where the customer is abandoning the process nor see which attributes of the page are working best. The thing is you will be throwing arrows in the air if you don’t track these details.
Showcase Safety: The problem with landing pages is that they are not your homepage, so you cannot convey the message how great or reliable your company is. The customer who arrives at your landing page has probably come straight from Google and, they need to know that your website is trustworthy. The basic thing is that your page needs to enforce credibility. Part of that can be having a professional looking website or display relevant security badges especially when you are about to ask your customer for card details.
