6 Things you should know about Online Marketing

Online Marketing has become an internal part of all the business today, weather it is a product company or a nonprofit. Today every organization needs exposure. In addition with the advancement of technology, where everything is on your fingertips it has become relevant why all organizations need online marketing strategy.

Here are SIX things you should know about Online Marketing:

Set Objectives: It is very important to set objectives for every online marketing effort. An objective enables you to accomplish a goal. Setting right objectives is critical for every effective online marketing involvement, as these objective serve as milestone in achieving the end goals.

Content and Design Investment: Investing in your content is also a very critical aspect for your online presence. The more you differentiate from your competitors; the better it is for your organization. For example: you can use specific keywords in your article or you can use images. This may also lead towards getting ranked higher on search engines and also make sure people can find information easily and quickly.

Marketing Tactics: Using right marketing tactics to get online exposure is very important. Your organization should use best suited marketing tactics, as these tactics will help you achieve your online presence. Some useful tactics can be:

- Partnership with allied organization

- Online paid media – example: Blog ads or Google AdWords

- Online outreach – example: Blogger Outreach (specified)

Follow Trends: It is important to be updated with the latest internet trends as it helps your organization to generate better working marketing tactics. It can also help you to enrich your corporate identity. For example: you can follow Mashable for all upcoming social media trends.


Active in Social Media: Networking is one of the key elements of online marketing. It is like a necessity for your survival. Becoming an active participant of Social media is a powerful strategy as it can help to get attention and also their no other low-cost promotional method to convert online visitors to real time customers. For example: Start a company blog, Create a Facebook page or a Twitter account.

Measurement: Measuring your efforts is equally important as setting online marketing objectives, because through these measurements we understand what is working or what needs different approach to become effective. Google Analytics is a very good to tool to measure your online marketing efforts. Google Analytics is a web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

I hope these tips are helpful, and lastly I want to say that everything takes time. So be patient.