Understaning SEO (Search Engine Optimization)

SEO so called Search Engine Optimization is one of the top topics for all the website owners. And their ultimate DREAM is How can their organization result No. 1 on the search engines.

But first we need to understand what SEO (search engine optimization) is. Imagine a person from the 18th century going door to door to get the data behind building a monument. He then collects and organizes the data in the way he thinks’ will work, and then he makes the data available to the general public in an organized way. Google or Yahoo behaves in the same way. These search engines collects information from the site they think is good, popular and saves it. After completing the above mentioned task they makes it available to the general public in a nice and easy to read display. These are called the search engine results. But also remember that we also have to make the website “Optimized” and “Search Engine Friendly”.

Why Optimized: Because the website content has to fulfill the requirements of the search engine's criteria. What do I mean by this? I mean every search engine (Google or Yahoo) have their own set of requirements which leads them to determine which site should result on what page and what rank. It is not what we think is important,good or popular and what should be optimized but the search engines that thinks is important, good or popular.

Why Search Engine Friendly: With Search engine friendly I do not mean that your site entail having an all text because search engines love content? Or you have to stuff your content with keywords. It means that your site has to be constructed in a way that search engine spiders can easily access all the information as Google or Yahoo are not human.

Some Facts:

- 75 – 80% of the people stop on the first page on the search engines
- 5% of the entire count of the website around the world are actually and fully optimized
- One of the main source of getting your site optimized is getting referred from other websites
- Submit your sites to free online directories like GoGuide.
- Typically the earlier a site appears in a search result, the more traffic or visitor it will receive.
- Make you site for end users and not for resulting on the search results.